In a measuring bowl, melt the coconut oil. stir in the remaining wet ingredients including the pumpkin puree, vanilla, eggs and milk. Mix until smooth.
add all dry ingredients to the same bowl. mix until just combined. Fold in the chocolate chips.
scrape the mixture into the prepared loaf pan. Scatter a few extra chocolate chips on the top. Bake for 55 minutes- 1 h 5 m, until a toothpick inserted in the middle comes out clean.
allow to cool completely. run a knife around the outside of the pan to loosen, then invert the pan and give it a couple of firm smacks to release the loaf from the pan.