In a measuring bowl, melt the coconut oil. stir in the remaining wet ingredients including the pumpkin puree, vanilla, eggs and milk. Mix until smooth.
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add all dry ingredients to the same bowl. mix until just combined. Fold in the chocolate chips.
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scrape the mixture into the prepared loaf pan. Scatter a few extra chocolate chips on the top. Bake for 55 minutes- 1 h 5 m, until a toothpick inserted in the middle comes out clean.
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allow to cool completely. run a knife around the outside of the pan to loosen, then invert the pan and give it a couple of firm smacks to release the loaf from the pan.
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